2. All he does is post bad ass pictures and videos of himself on social media. He promotes his ridiculous lifestyle, pictures with naked women, huge stacks of cash, parties, big guns. Just look at his Instagram page.
He promotes himself as the ultimate man, While I may not agree with the image he promoting, you cannot deny that people eat it up and he makes money by showing off himself spending money. It works because guys want to be like him. Dan is really just an excellent poker player, but he uses the money he makes off poker to promote himself and through social media he has made himself a celebrity.
3. One of the things he does so well is how he interacts with his fans through social media. On twitter he has 1.4 million followers. It seems like he is always having fans come party with him, having them enter into his sweepstakes, which in hand promote him even more. It is a technique Dave Kerpen references and Dan does it flawlessly. On Snapchat, he tells fans to bet on football games through an app, and to use his promotion code to get some kind of deal on the bets. Every time a fan uses his code, Dan cashes in.
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