Week 2 Blog Post

Topic 1:
The brand I selected was Hydro Flask.  Their value proposition is that they have the best technology for keeping your drinks either hot or cold.  When I went and looked them up on social media it was nothing but positive remarks about the brand.  One person on Twitter (@jaxieparker)said, "Don't cry because you've lost your second HydroFlask this year. Smile because you're about to buy your third :)." Another person (@coreyrathe) said, "Am I the only one with a really personal attachment to my hydroflask." On Facebook Hydro flask has 4.7 out of 5 stars. It is clear they are doing something right. If I was the brand for Hydro Flask I don't think I would change a thing. Word of mouth is a very powerful marketing tool and it is working wonderfully for Hydro Flask. They have a product that is superior in their field, they don't need to convince you to buy it.

Topic 2:
The article I read was about to former Silicon Valley software engineers and how they made a multi-million dollar company selling yarn. The way they did it was instead of just selling yarn like everyone else, like in a bundle, they created a system that you subscribed to and got yarn sampler bags. Instead of ordering a mess of yarn, you subscribe for either 3, 6, or 9 months and every month you get sent a cloth pouch filled with various types of yarn, new patterns to try, and even needles and crochet hooks. When they first stared this new idea, all they did was put up on ad on Facebook. They had to take the ad down because they got so many subscribers that they couldn't handle it all at once, they company outgrew itself in one night! I think there is a lot you can take away from this ad. It is not necessarily marketing as much as it in entrepreneurship though. Innovation, all they did was come up with a new idea for knitters and they LOVED it. Last year the company brought in profits of more than 8 million dollars. Instead of continuing to sell yarn the way everyone else did, they came up with a new way to do it, slightly different, nothing too crazy; and it has made them millions,

Article Link.